![]() Barbara Corcoran also decided to make an offer except she only wanted 30% equity in The Original Comfy. Robert decided to make an offer of $50,000 in exchange for 50% equity. Mark Cuban decided to drop out but Robert Herjavec was interested and wanted to take a chance on the company. Lori Greiner believed that there was another product similar to The Original Comfy already on the market, so she decided to drop out without making an offer to Michael and Brian. The vision, they explained, is to start selling the wearable blanket online directly to customers which would lead to maximum margins early on in the company’s growth. We find that “drop shipping” on behalf of the retailer is a logistical nightmare and the product return rate is much higher.In terms of margins, Michael and Brian also told the sharks that it costs about $13 to make a single unit and that they have a price point planned for $39.95. Moving forward we have decided to no longer have a wholesale channel and sell directly to the consumer. He says, “In past years we were able to sell through retailers which generated some revenue during the non holiday months. And he runs a Christmas in July sale, too. “It’s hard to market a Christmas Tree anytime other than November / December… We tried by launching a Kickstarter campaign in the summer to generate presales and interest.”īliss also takes pre-orders on his regular product line after Christmas is over. With that in mind, I developed the tabletop Jubilee,” he says. I also heard that some people had the tree up all year round. “I did get feedback that the tree was a piece of art. Bliss has the same issues but has developed some workarounds throughout the year to keep busy. How to Sell Christmas After the Tree Comes Downįor any business that centers on Christmas, it presents a limited time to market your products.
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